Understanding digital marketing opportunity:
In today’s digital world nearly half of the world is online. With so many people using the internet, it makes sense for a business to tap into digital. Being online lets you reach out to new customers and build better relationships with customers you already have.You can sell locally or globally (or both), and use state-of-the-art analytical tools helps to find out what your customers really want and need.
Taking your business online offers a lot of opportunities, but with so many options, it’s easy to spin your wheels and lose focus. Setting specific goals can help as you begin to navigate the digital world.
It’s never been easier, cheaper or more beneficial for your business to get online.There are many ways to promote a business online.From websites to local listings; mobile apps to social media.
Let’s take a look at all the options for promoting your business online:
To go digital and do it the right way, you need a well-thought-out and flexible plan.
setting realistic expectations
tracking and measuring how you’re doing
adapting to changes in technology and your industry.
There are many options when it comes to using digital tools and technology is always changing,to bring in the customers you want by using some tried-and-tested online marketing avenues are:
local business listings and review sites
· A social media profile is a quick, simple and cheap way to establish an online presence.
This should be the first step to help customers engage with you and your business.
· Websites can be used to reach existing and potential customers. You can use this channel
to get your messages to as many people as possible.
· A map could help new customers find your business place easily.
· You can also look at longer-term investments such as building a mobile app which could
help customers find out more information and place orders.
· Using emails and apps, you can choose who gets which message and when. So when you
want to reward a regular customers or gather feedback from them an app or an email will
do the job.
While you are planning about establishing a business website, the first step is to understand the basics. Here’s a quick summary of what you’ll need to know:
what web servers do
how domain names work
how your website uses these.
· To launch a website you need to get what’s called hosting space. Think of it like a shop in
a big shopping complex. Sometimes you have to pay a fee. In some cases it’s free.
· This ‘Shop’ is one of many within a server. Think of a server as a big shopping complex
where many companies rent out space for websites. A bit like sharing the same postcode.
· Each server has what’s called an IP, or internet protocol, address. This is made up of a
string of numbers that can be located by any device that has internet access.
· Every website has a domain name. This is everything after the www. or World Wide Web
part. You can think of this as the physical address of your shop.
· But what if someone wants to find you, or your website? They’d use a browser like
Google Chrome. This locates and retrieves the website information then displays it. How
long a website takes to load depends on things such as the amount and type of
information, and internet speeds.
A website consists of many parts-build and blend them right, and will ensure your success.
Your Business name
the website’s organisation
text, photos and other interactive elements.
· The best website address for your business would be: www.businessname.com
· Having the name of the business in the website’s domain name is the best idea .
It’s easy for customers to find you online, and also recognize your business in town.
· A good domain name should be short but also relevant.
When creating your website, consider how to combine your business goals with what your visitors want.
using your site to further your business goals
thinking like a customer
telling your story online.
· You need to write in a tone that’s confident but not intimidating.
· For some business everyday language would be suitable but it may not be appropriate for
all type of businesses such as law firms.
· The tone should tell the story of the business and what it offers not arrogant or over
confident. You should not try to provide a sales pitch rather than explain how the
business could meet the customer’s need.
Visitors to your website should be able to navigate and interact with your site easily – that’s called usability. Bring them back again and again by:
providing simple and clear navigation
creating a consistent layout
writing relevant and effective content.
· Visitors to your website should be able to quickly find what they need. You can do this by
using a side menu and a search bar. For best practice, these should stay in the same
place on every page of the website.
· Visitors should also be able to get back to the homepage quickly. For a lot of websites this
is done by selecting the logo.
· About Us information is useful for drawing people in but isn’t needed for every page.
When designing your website, watch out for mistakes that often chase customers away. such as:
· People expect websites to load quickly and might leave if they take too long.
Choosing the right media mix and hosting solution can help you with this.
· You should design your web pages efficiently using compressed images and not too
many large files such as videos. It’s good to test how long it takes for a business website
to load on different devices and connections before it goes live.