How To Turn image optimization Into Success:
Image is better than a thousand words. In recent days in every post, people are very much addicted to use image to attract visitors, to make the post interesting. Feature images can attract visitors’ more than boring content. If the images are not eye catchy, viewers will be distracted. By showing a good image guest can imagine or have concepts about the content topic/will help readers understand your article better. So images can make an article more vibrant and can contribute to the SEO of your article/s. On the other hand images are considered as the QUEEN of a page in Search Engine Optimization. Go through bellow several steps to search engine friendly image. To those people who want to start process of image optimization but are afraid to get started. Learn image optimization of your dreams
Fascinating tactics that can help your business grow; Get better image optimization results by following 3 simple steps and this is what professionals do:
1. Choosing unique (copyright free) image: When selecting a featured image, it’s very important to choose a photo that is related to the topic, eye-catching, fascinating and appealing to weave in your readers’ mind. You also can’t ignore the size that fits with your theme. If you download an image from image.google.com then definitely after make it unique, you have to recheck by uploading that link. And if you did not find any anchor text option/click option then the image is unique and its copy right free. There are also other resources where good HD quality image can be downloaded for free and these are: Flickr, unplash, Pexels, StockSnap, Pixabay, Visual Hunt, Piktochart, Freepik, 500px, Freeimages etc.
2. Setting file name and image type: To optimize your photo, you have to pick a keyword or keyword variations which are related to the content of your blog post or webpage. Search engines not only crawls the text on your webpage/blog, but they also search for keywords within your image file names. Name should be in 2/3 words max and avoid using long tail KW. While renaming/naming file name of image size don’t use space ( ) in between words rather use hyphen (-). File format should have to be “jpeg” or “png”. But remember huge image files can drag the page-load time of your site down and directly affect your rankings on search engines, so be sure to resize them before you upload, so try to balance that. For most ecommerce sites JPEGs will be your best shot. They provide the best quality and the smallest file size. Most image editing software can save images to any of the file types. What if you don’t know to use “Photoshop”? The solution could be some online image editing tool as: FotoFlexer, Pixlr, PicMonkey etc.
3. Changing image properties: Creating descriptive, keyword-rich in changing image’s file properties is absolutely crucial for image optimization. In the image file’s properties, you have to change few information like: title, rating, tags, authors, date taken, date acquired, copyright. In title you can use the file name (with spaces in between words); it describes what’s on the image and the function of the image on the page. The “tags” are the places basically where you put your keywords and it’s strengthen the message towards search engine spiders and improve the accessibility of your website. When creating these tags make sure to include your main keywords in both, but change them up so you aren’t keyword stuffing. Give five stars in ratings, in the authors section you can use your name. Give a date in “date taken” & “date acquired” section. In copyright you can put your website address.
These are the steps you have to follow for optimizing any image you wish to upload in your website. But while uploading in WordPress, you also need to maintain some important criteria. On next post, we will talk about the details procedures/process about effective installation of an image in WordPress platform for making the image search engine friendly.
A good, high-quality image can have a positive impact on CTR, while a poor, low-quality image can have a negative impact. Image optimization is one of the simplest and most effective steps you can take to transform your site from good to great & you could get the traffic boost you’ve been looking for.